AIDA model

Most businesses still follow 1898 AIDA model when it comes to creating ads and sales copy.

Sam parr is supposed to be a big fan of AIDA method.

You simply divide your sales copy into 4 sections in sequence.

  1. Attention: You get attention
  2. Interest: You create interest
  3. Desire: Add desire
  4. Action: What you want reader to do

Possibilities are endless.

It is a simple and reliable method that has been proven to work 122+ years.