AIDA model
Most businesses still follow 1898 AIDA model when it comes to creating ads and sales copy.
Sam parr is supposed to be a big fan of AIDA method.
You simply divide your sales copy into 4 sections in sequence.
- Attention: You get attention
- Interest: You create interest
- Desire: Add desire
- Action: What you want reader to do
Possibilities are endless.
It is a simple and reliable method that has been proven to work 122+ years.